- Anne is the evening producer. She browses a press release and deems it a potentially good story.
- Anne assigns a reporter from the evening shift to work on it.
- Morten is assigned and starts researching. He manages to dig up additional data to make the story relevant for a broader audience.
- Morten is not able to finish the task, and asks the editor to include his research in the handover for the morning shift.
- Jacob is the editor and attaches the press release and some notes in the handover.
- In the heat of the moment he forgets the spreadsheet with data he received in an email from Morten.
- Mathias is the morning producer and assigns a reporter to complete the work started by Morten.
- He forwards info from the handover, but forgets to attach the press release which was the foundation for the story.
- Also, Mathias does not know about Morten´s researched data, which would make the story more powerful.
- Camilla is given the assignment, and starts by calling a source she has spoken to in the past regarding something similar and she records the audio of the interview.
- She does not realize Morten has dug up powerful data or that a press release with relevant information exists.
- Emilie is a digital reporter and is assigned by the online editor to make a version of the story based on the press release.
- She does not know about Morten´s data.
- Emilie waits ten minutes for a more specific brief from the editor, who is busy mailing staff regarding stories of the day.
- Emilie spends 15 minutes trying to find the phone number for the source Camilla has already interviewed.
- She´s not able to get hold of the source, and instead leaves to shoot fresh stills for the story with her iPhone, which she emails the online editor.
- At 2 pm Emilie hears about the phone interview, but Camilla has left for the day and is unreachable. The audio file from the interview is stored locally on Camilla’s laptop.
- Tina is the presenter, preparing the 7pm newscast. A recurrent element in the show is a voiceover followed by a sound-bite and a lead out web tease.
- Jan is the director and tries to piece together something suitable for Tina, not knowing about the press release, Morten´s research, Camilla´s phone interview, or that Emilie has prepared a web-story that would be great for a tease
- Jan the director picks up the trail, but can´t get started on the voiceover because he does not have access to Camilla´s phone interview.
- Jan doesn't know about Emilie´s iPhone stills which would be perfect for the voiceover, and ends up using a boring stock-photo.
- Jacob the editor is off duty, but realizes he forgot to pass on the spreadsheet containing the important data researched by Morten. He forwards the email at 4.59pm.
- Emilie the online reporter has gone home, and never receives the data researched by Morten. But Nick in graphics is working overtime, and manages just barely to pump out something usable for the voiceover in the 7pm show.
- Nick also produces graphics for the online story, which he emails the evening producer before he leaves.
- Mathias is about to wrap things up, but assigns an evening reporter to write an online version based on the voiceover, not knowing of Emilie´s work.
- Hence he never attaches Emilie´s iPhone photos.
- He also does not know that Nick is working on graphics.
- Rikke is the evening reporter assigned by Mathias.
- She makes a piece based on the script in the rundown, not knowing about the press release, Morten´s research data, Nick´s graphics or Emilie´s already published online story.
- Peter is a TV reporter who has made a great exclusive for the 7pm show.
- He has spent an entire extra day preparing a super strong Facebook edition video of the story.
- …unfortunately neither the evening producer nor the editor realizes the FB-edition exists, because it´s buried deep inside the NRCS. Hence it´s never published.
We should all collaborate. But we work in silos.
Old systems help us create rundowns. Dina helps us tell stories!
- One common tool, where every story starts.
- One place to store and find the information you need to get the job done, no matter what your role is in Acne TV.
- One place to get an overview of every story, no matter what platform it sits on.
Anne is the producer and creates the master story in Dina.
She attaches the press release - so everyone has access to it.
Morten uploads his spectacular numbers to the master story so everyone has access.
Camilla attaches contact info for the source in the master story and uploads the phone interview for everyone´s access.
Emilie gets access to all she needs for the online version and uploads her iPhone-shots to the story so Jan can use them for the 7pm news.
Tina the presenter has everything at her fingertips in order to prepare for the show.
She can view what online reporters are working on and find ideas for web-teases and voiceovers.
Jan the director can quickly arrange for headline-pictures and the phone interview in the rundown.
Nick can see Morten's numbers, and add TV and web-graphics into the story
Rikke is the evening reporter.
In the master story she will find phone interviews, research notes, Nick's graphics, Morten´s researched numbers and Emilie´s iPhone-shots
Peter happily realizes that the producer can easily find the video he has prepared especially for Facebook